Metrix Marketing (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. By using our website or platform, you agree to the terms of this Privacy Policy and our Terms of Service. If you do not agree, please discontinue use. This policy is governed by Canadian law and reflects global privacy frameworks, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable provincial, state and international privacy laws.
We may collect the following types of information:
Personal Information
Includes identifiers like name, email, phone number, IP address, physical address, job title, billing information, and other contact data you voluntarily provide.
Usage Data
Includes browser type, device info, geographic region, referring URLs, pages visited, session duration, scroll and click behavior, and interactions with site features.
Tracking Data
Includes cookies, pixels, advertising identifiers (e.g. Google Advertiser ID, IDFA), session recordings, and diagnostic events collected via analytics or marketing tools.
Sensitive Information
Only where legally permitted and disclosed at point of collection. We do not intentionally collect sensitive data unless necessary for service delivery or legally required.
See our Cookie Policy for details on tracking technologies and opt-out options.
We use collected data for:
We do not use your Personal Information to train generalized AI models.
We may share your data with:
We do not sell your Personal Information for monetary value. We may share data for cross-context advertising as defined under California and other state laws. You may opt out (see Section 9).
We take reasonable technical and organizational measures to protect your data. However, no system is 100% secure. You are responsible for keeping login credentials confidential. If you suspect a breach, contact us immediately.
Depending on your location, you may have the right to:
To exercise any of these rights, see Section 10.
We comply with local laws including:
GDPR/UK GDPR
You have rights under EU/UK privacy law, including objection to processing and lodging complaints with your data authority. We process data under lawful bases: consent, contract, legal obligation, or legitimate interest.
California (CCPA)
You have the right to know what data we collect, access or delete your Personal Information, opt out of “sharing” for cross-context advertising, and not be discriminated against for exercising your rights.
Virginia, Colorado, Connecticut, Utah, Iowa, and others
You may opt out of targeted advertising, request corrections, or appeal non-responses. Specific rules apply depending on your state.
Request our full US State Rights Addendum for state-specific details.
For privacy questions or to submit a data request:
Email: privacy @ metrix.works
Mail: Metrix Marketing #25 – 6950 120 Street Surrey, BC, V3W 3M7, Canada
If you’re located in the EU or UK and require a representative or wish to file a complaint, we can provide contact information for our designated data protection representative upon request.
