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SimpleABM

Project Details

AI-Driven Account-Based Marketing Infrastructure

Metrix built SimpleABM as a complete automation and AI platform to help B2B teams run targeted account-based marketing at scale, without manual research, fragmented tools, or inconsistent follow-up.
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Client

SimpleABM

Industry

Professional Services

Service Provided

AI Lead & Sales Automation

The Challenge

B2B teams attempting account-based marketing often rely on disconnected tools, manual account research, and one-off campaigns that are difficult to scale or repeat. Outreach, qualification, and follow-up are handled inconsistently, creating gaps between marketing activity and sales outcomes.

Key challenges included:

  • Manual account research and list building
  • Disconnected outreach, CRM, and reporting tools
  • Inconsistent follow-up across target accounts
  • Limited visibility into account-level engagement
  • High effort required to run and maintain ABM programs

The Solution

Metrix designed and implemented a end-to-end account-based marketing automation platform that combines AI, targeting logic, and workflow automation into a single system.
Key automation components:

AI-Driven Account Targeting
AI and data models identify and prioritize target accounts based on fit, intent signals, and campaign criteria.

Automated Outreach Workflows
Multi-step outreach sequences are automated across channels, ensuring consistent messaging and timing without manual execution.

Account-Level Qualification & Routing
Engagement data is analyzed to surface qualified accounts and route them into sales workflows automatically.

CRM & Pipeline Automation
Accounts, contacts, and engagement activity sync directly into the CRM, keeping pipelines accurate and up to date.

Continuous Optimization & Monitoring

Campaign logic and automation rules are monitored and refined to improve relevance, engagement, and pipeline impact.

The Results

By implementing SimpleABM, B2B teams gain:
  • Scalable account-based marketing without manual overhead
  • More consistent outreach and follow-up across target accounts
  • Clear visibility into account-level engagement and intent
  • Better alignment between marketing automation and sales workflows
  • A repeatable ABM system that supports long-term growth